Mike Durocher
I know what you’re thinking. You’re thinking I’m nuts. There are literally millions of ways franchisees can grow restaurant sales. And I agree with you, I am nuts! But what I’m talking about is when you look at all the different sales growing strategies available to franchisees out there; they can be simplified into 5 categories. So in no particul...
Read MoreSo, fun fact, I'm bilingual. English is my mother tongue. French is my second language. By French I mean Canadian French for those of you that are purists. Now when I say bilingual, I really mean mostly bilingual. The level of my bilingualism is directly related to how much French I've spoken recently. It is also related to the proximity to the pe...
Read MoreSo I had a normal adult conversation recently that totally changed my business life. First off, what's a normal adult conversation? These are the normal talks you have when you meet people and get to know them. This happens a lot for me, I have 3 kids in various activities. While there you generally get to know the fellow parents hanging out.
Read MoreFor the past few years I have had the privilege of coaching both of my sons in their budding minor hockey careers. I know exactly what you are all thinking, “Mike, did you take crazy pills?” The short answer, maybe I did. In spite of all the early mornings, the crazy parents, the kids that didn’t want to be there, I have to say that coaching a min...
Read MoreSo an interesting fact about me, I studied music in university. Not only that, my instrument was the human voice. That's right, I am a classically trained opera singer. "That's great, Mike, but why do I care what you studied in university?" I'll tell you why; there are two very important aspects to voiceover, performing and editing. My background i...
Read MoreHello everyone, I'd like to talk to you about a frequently overlooked area of your business that could be driving away customers and making it more challenging to achieve your business goals. Your phone system. That's right, that little black thing on your desk that rings when you don't want it too, the phone. Even in today’s online world, the pho...
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